Sprout teamed up with WOO SPORTS to realize their concept for a tiny, waterproof motion sensor for action sports. The data from the sensor can be transferred via Bluetooth through the free WOO Kite app and shared through social media. We handled the product design, packaging, UI/UX, and brand design.

Developed by an international team of entrepreneurial, innovators who live and breathe Action Sports, the WOO is an action sports motion sensor designed to capture your kiteboarding activity and experience. Attach the WOO to your board and start tracking your jump height, airtime, and landing G-Force and more.

Inspired by our passion and excitement for Action Sports, Sprout crafted a robust, dynamic and iconic form around the WOO. The design needed to be shockproof, waterproof, corrosion-resistant, unobtrusive and easy to use. For the mount we created an open truss system allowing water, snow, sand and small debris to pass through easily. The USB charging dongle was designed to be tethered to your car’s USB outlet or a laptop. All components were designed to accommodate co-branding opportunities through a customizable color, material and finish strategy for upcoming limited editions and collaborations with teams, brands and athletes. SPROUT also collaborated with their long-time partners Adam & Co., and Tact to dial in the product design, branding, packaging, user interface & manufacturing.

WOO unveiled their product in front of a sold-out crowd at TechStars Boston 2014 Demo Day, and will be made their initial market entry with Best Kiteboarding. To date, WOO has been the tool of measurement used at the 2015 Red Bull King of The Air, in Cape Town, South Africa as well as the Red Bull Megaloop in the Netherlands. They have raised 3.6million in seed funding. The WOO is poised to redefine the way action sports are played and experienced around the world, and we couldn’t be more stoked!